Thursday, October 7, 2010

Cross Country T-shirts

For the second year, I've helped out a High School cross country coach with the design for his invitational t-shirts. High School students are discriminating. As the coach said, they decide in a split second if the shirt is "cool" (worth buying and wearing) or "stupid." Also, the shirt has to appeal to students and their parents. Sales of this shirt were good, so I think I hit the mark.

website for Mallet Incorporated

I have been fortunate to have the opportunity to partner with Mallet Incorporated, a local Seattle design-build company. The term design-build means they do both architectural designs and construction work on their projects, mainly remodels and renovations. Their work can be seen all over the greater Seattle area. My work for them has begun with a website,, and I hope there are more projects in the future.

Wednesday, May 26, 2010

printed pieces helping to increase sales

My favorite kind of client is someone who continues to need help with projects. This client came to me needing a 4-page mini-catalog to sell screenprint apparel. The result is shown below.
[printed full color, finished size 8 1/2"x11"]

A little while later they needed a 2-sided flyer for disposable glove sales.
[printed full color, 8 1/2"x11"]

Then it was a scratch-off card to encourage sales among customer service representatives. Sell a case of gloves and you get one card with a minimum prize of a $10 gift certificate. A silver scratch-off circle was applied over the white circle, just like a lottery ticket. That would entice me to sell more.
[printed full color, 3 1/2"x8 1/2"]

Tuesday, March 16, 2010

hair salon product brochure

The creator of a disposable single-use shampoo basin neck pillow needed a way to advertise the product to salons. The solution was a brochure explaining the benefits of the product and ordering information. Some of the brochures were sealed closed and, with an address and a stamp, are ready to be mailed.
[printed full color, 8 1/2"x11"]

Tuesday, March 2, 2010

presentation icons

Catalog customer Cintas needed to visually represent their different marketing elements for a presentation. On a very short timeline, here are some of the icons I developed.[top left - internet orders; top center - delivery trucks; top right - sales contests; center - direct mail catalogs; bottom left - inside sales phone reps; bottom center - service and sales rep (drivers) orders; bottom right - call center orders]

I scream

I was pleased to be able to develop a logo for a soft-serve ice cream shop opining in Troy, OH this spring. The client was hoping to represent the small town nature of Troy and wanted the logo to convey Americana and the family-friendly atmosphere they hope to achieve in the shop. It's great when work can intersect one of my interests, ice cream.