pub menus and coupons

These 2 small projects were completed earlier this spring for my Irish pub client. The first is a new seasonal menu to replace the outdated menus I created last fall/winter. I started this project last summer with the first seasonal menu.

Spring Summer 2012
[printed full color; finished size 6" x 14"]

Fall Winter 2011
[printed full color; finished size 6" x 14"]

Summer 2011
[printed full color; finished size 6" x 14"]

The other quick project is a sheet of coupons to be left at the lobbies local hotels. I created an editable pdf so the client can update the sheet themselves in the future with Adobe Reader, print as many as they want on a laser printer and cut them out. By providing a pdf, I can control what parts of the page can be changed, in this case only the copy. If I had created this in a more common program, like Microsoft Word, there was the potential for other aspects of the design being changed.

coupon sheet
[printed full color; finished size 8.5" x 11"]

footwear catalog

An old favorite client needed an updated cover and back cover for their annual footwear catalog. The interior pages showing individual shoes are taken from a larger catalog they send every 6 months. They regularly spin off smaller catalogs for certain sections of the catalog, in this case shoes and boots. The front and back covers below were created for the 2012 catalog.

front and back cover
[printed full color; saddle stitched; finished size 8.25" x 10.125"]

In order to have enough pages to print on its own, we had to add a spread to the inside. The shoe diagram below was created to show common features of the shoes in the interior of the catalog.

inside spread
[printed full color; saddle stitched; finished size 8.25" x 10.125"]