printed pieces helping to increase sales

My favorite kind of client is someone who continues to need help with projects. This client came to me needing a 4-page mini-catalog to sell screenprint apparel. The result is shown below.
[printed full color, finished size 8 1/2"x11"]

A little while later they needed a 2-sided flyer for disposable glove sales.
[printed full color, 8 1/2"x11"]

Then it was a scratch-off card to encourage sales among customer service representatives. Sell a case of gloves and you get one card with a minimum prize of a $10 gift certificate. A silver scratch-off circle was applied over the white circle, just like a lottery ticket. That would entice me to sell more.
[printed full color, 3 1/2"x8 1/2"]

capitalizing on today's technology

How many of you are on the mailing list for a catalog or store or other business? It's a very cost-effective way to reach a lot of people. It is also environmentally-friendly, no consumables. The newsletters below could be coming to an in-box near you. On the left is Dingle House Pub & Grub and on the right is Towne Centre Square, the building where the pub is located along with other retail and business tenants.
Other projects for Towne Centre Square included a sales brochure, sent to prospective tenants, and business cards for the building investors, a group called Towne Centre Square Partners.
[printed full color, brochure 8 1/2"x11", card 3 1/2"x2"]

building relationships can lead to more work

The same client from the previous post hired me to create and maintain a website for a time. The first homepage design showcased a piece from her MFA show.


One of the things I love about web design is the dynamic nature of the media. Designs can easily be changed, pages can be easily be altered or added to the site. Below is the second generation of the homepage


The additional pages of the site worked with both generations of the homepage design.


Someone else has been maintaining the site since I left Cincinnati in 2007 and the current design has changed significantly, so I will not post a link to the current site.

The artist started a side venture creating and selling glass beads and small objects, the kind of items you'd find at a local craft fair. She asked me to create a logo for the new business and produce a business card as well as 2 sizes of price/hang cards for use in craft fair booths.

[printed full color, finished sizes 3 1/2"x2" (business card), 3"x3" (earring hang/price card), 3"x1 1/2" (small price card)]

more manatees

Every store needs a gift card, right? For the Blue Manatee gift card the manatee is holding a gift card with an image of the manatee holding a gift card.

[printed 2-color on the front, and black on the back, finished size 3 3/8"x2 1/8"]

Every store also needs rewards cards too, right? We went for a low-cost option for these. After all, they get beat up in the customer's wallet for a while, get holes punched in them, and then are disposed. The bookstore and coffee shop each got a unique front and a common back. The client received a pdf with 12 copies of the artwork per page that could be printed on cardstock on their home laser printer and then trimmed with a paper cutter or scissors or a ruler and x-acto knife.
[finished size 3 1/2"x2"]

What else does every store need? A website, of course. The client had an existing website but it lacked the imagination you'd expect for a children's bookstore. Below are the homepage and one additional page as they looked when I was maintaining the site for them. The client has since found someone local (I am now across the country from this store) to maintain the site and enough has changed that I won't provide a link to the current website.