manatee fun

Sometimes work that is less serious can be a lot of fun. I enjoyed doing work for an independently-owned children's book store. I did not create this logo but the client did not have appropriate artwork. My first task was to redraw the manatee and figure out the fonts and colors from a small jpeg and the original cut paper art of the manatee.


Once the vector art (the kind of art that can be made as large as you want and still look good, see banner and awnings below) was finished, my next task was to spin off a logo for their new companion business, a coffee shop called the decafé, and a logo representing the bookstore and coffee shop together.


To announce the new coffee shop and introduce the logo, a large banner was hung in front of the coffee shop location.


Once the coffee shop opened, an existing awning over the bookstore (the client was not happy with the artwork) was replaced using the vector art and a companion piece was made for the door to the cafe.


More variations of the manatee were developed to suit other needs, some print and some web (that will come in a future post).