Tuesday, February 15, 2011

St. Patrick's Day shirts

Cintas wanted to offer several St. Patrick's Day shirt designs to their customers. They provided ideas based on common designs and I went to work creating the artwork. In the end 4 different shirts were created with a simple shamrock on the front and the design on the back. The 4 shirts are represented below.

They also needed a flyer they could e-mail to their sales reps across the country. The flyer needed to be specific to each sales rep with their personal contact information on the bottom and also have the ability to account for regional pricing differences. The solution was a pdf with certain information created as editable regions. The reps can open the pdf in Reader, personalize the editable areas, and print the flyers. Click on the image below to view it larger.

[finished size 8 1/2" x 11"]

Monday, February 14, 2011

sales promotion

Retailers have to think a season ahead. Late winter is the time to start promoting spring and summer gear. Aware of this, Cintas is starting to nudge their customers toward thoughts of screen-printed shirts. This year, they devised special uniforms for their drivers to wear while delivering orders to customers. A few other variations were created too (long-sleeved shirts, alternate colors), but most Cintas drivers will don these shirts in hopes of drumming up more sales.

Friday, February 11, 2011

specialty catalogs

My client, Cintas, produces a large catalog in the spring and fall each year. Based on the products in those large catalogs, I am often tasked with creating smaller, category-specific catalogs. Here are 2 designed following the Fall/Winter 2010 catalog.

This one includes all their footwear offerings - athletic shoes, work boots, women's shoes, etc.

[printed full color, finished size 8 3/8" x 10 1/2"]

This one features small promotional items. Any small give-away type item you can think of...they will put your company logo on it.

[printed full color, finished size 8 3/8" x 10 1/2"]

Thursday, February 10, 2011

sample logos

A client needed 30 logos for fictitious companies. Part of their business includes embroidering and silk-screening logos on t-shirts and they need logos to apply to garments for catalog and website photography. What a great exercise in visual brainstorming. I was given general industry categories but the rest, including company names, was up to me. I completed 2-3 per day until they were finished. This represents some of my favorites. I have seen several in use in the photos for their upcoming Spring catalog.