sales promotion

Retailers have to think a season ahead. Late winter is the time to start promoting spring and summer gear. Aware of this, Cintas is starting to nudge their customers toward thoughts of screen-printed shirts. This year, they devised special uniforms for their drivers to wear while delivering orders to customers. A few other variations were created too (long-sleeved shirts, alternate colors), but most Cintas drivers will don these shirts in hopes of drumming up more sales.